The Medelan is the new heart of Milan, located in Piazza Cordusio, the most strategic square of the city. When there, residents and visitors are as little as 5 minutes walk from Duomo Square, Castello Sforzesco, La Scala theatre, Via Montenapoleone and the Fashion Quadrangle or Galleria Vittorio Emanuele II. Cordusio Square is experiencing a sensational uplift and by 2021 it will be completely transformed into the most vibrant retail and office destination of the city: business, lifestyle, shopping, tourism, entertainment… The Medelan and its occupiers will be at the heart of this urban renaissance.
I was commissioned to create a video for their brand release conference.